Looking for a place in Louisville that's bustling with urban energy? The East Market District (NuLu - "New Louisville") has everything a growing urban area craves, sandwiched right between Market Street downtown and the Highlands in the East. Here take advantage of all downtown Louisville has to offer, with its plethora of shops, art venues, eateries and culture. From the First Friday art trolly hops, to the Center for the Performing Arts, to the KFC Yum! Center, home of Louisville Cardinals Basketball, Louisville's downtown is more vibrant than ever.